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Searching for Answers: U.S. Employees' Health Search Patterns Offers New Insights for Employers

    Castlight Health’s data scientists wondered what U.S. employees want when they search for healthcare. In this first-ever analysis, researchers examined employees’ health search patterns in Castlight’s health benefits platform over a one-year period, honing in on distinctive searches to gain a greater understanding of employees' actual healthcare interests based on age, gender, region, and search time of day. Searching For Answers tells the story: men and women speak different languages, regional differences matter, and Millennials are a one-of-a-kind generation.

    Check out the press release and blog post for more details on this analysis from Castlight.

Distinctive searches explained

The most distinctive search for each group is defined as the term the group searches for at the highest rate as compared to Castlight's overall population of end users.

Age Group:
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65+

Source: Castlight Health. The primary source of data used for this analysis is Castlight's database of terms users have searched for on Castlight's platform over the past year (September 2013 – August 2014). Castlight de-identifies the data used in this study in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

The most distinctive search for each group is defined as the term the group searches for at the highest rate as compared to Castlight's overall population of end users. Only the top 1,000 searches by volume were included in the analysis, and at least 10 unique people in the group had to have searched for that term for it to be considered the group's most distinctive search.

Regions: Pacific West: AK, CA, HI, OR, WA, Mountain West: AZ, CO, ID, MT, NM, NV, UT, WY, Midwest: IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI, South Central: AL, AR, KY, LA, MS, OK, TN, TX, South Atlantic: DC, DE, FL, GA, MD, NC, PR, SC, VA, WV, Northeast: CT, MA, ME, NH, NJ, NY, PA, RI, VT