New Jiff Challenges Platform Takes Flight With Red Bull

Today Jiff is unveiling its shiny and new mobile health application and powerful platform that goes behind it: Jiff Challenges. Jiff Challenges takes some of the social gaming DNA from founders James Currier and Stan Chudnovsky and combines it with real-time data from our device and application partners to create some really awesome personal wellness experiences for employees. Speaking of which, Red Bull employees are the first lucky bunch to put Jiff Challenges through its paces.

The beauty of the Jiff Challenges platform is that employers can work with Jiff to set it up almost any way they want: easily integrate company specific story lines; set up different social models for employee interaction including group achievement as well as group and individual competition models; integrate prizes, rewards and incentives that can vary depending on corporate wellness goals, company culture, etc. You’ll be hearing a lot about this new platform over the next few months.

Here’s how it works:

  1. Each Red Bull employee downloads the Challenges app and syncs it to their activity tracker (a.k.a. wearable device) of choice.

  2. The app also allows an employee to purchase an activity tracker through the app itself if s/he has been living under a rock and doesn’t already have one.

  3. Over the course of a set time (e.g. one week, month, etc.), each Red Bull employee competes to try to walk the most number of steps per day. In the app, everyone can see how they stack up against the competition (individually and within teams).

  4. Teams can be formed or assigned by Red Bull based on business unit, department, or whatever dimension they want.

  5. Participants also have access to social features to cheer for (or jeer) their fellow competitors and teammates.

The bottom line is that this is another awesome tool in the Health Outcomes Marketplace, the collaboration between Jiff and Towers Watson that is redefining the way employers and employees think about the next generation of corporate wellness.

We’re super excited to share Challenges with the digital health world and honored that Red Bull is taking her out on her maiden voyage. Here’s a thought: If Red Bull gives you wings; does that mean we’re the wind beneath their wings? I like the sound of that.

Stay tuned for more updates from Jiff every week. Thanks for reading.

Stay healthy!

— The Jiff Team