One size does not fit all
Do you know how U.S. employees like yours are searching for healthcare? Wouldn’t those big data insights help you gain a greater understanding of the actual needs of different employee populations, and in turn help you make more strategic, data-driven decisions when optimizing your benefit strategy and employee engagement programs?
Castlight Health has conducted a first-of-its-kind, nationwide analysis to answer this question, examining search behaviors in the Enterprise Healthcare Cloud for U.S. employees and their dependents ages 18-64. By enabling transparency into how U.S. employees search for healthcare, Castlight helps large companies nationwide turn wasted healthcare costs into a strategic business advantage. The infographic below breaks down the key findings, including:
- The different ways in which men and women search
- How search behavior reflects regional trends
- Strategies to appeal to Millennials and working age Baby Boomers
To make your own discoveries, check out our interactive healthcare search analysis tool.