Income May Predict Employees’ Preference for Health Management Tools and Services

A new survey conducted by Jiff of over 1,000 employees revealed startling variability in what types of health programs employees prefer most and that income may be a reasonable predictor of employee preferences.

Survey participants were given a list of six different health programs to choose from, including: stress management tools, personal health coaching, weight loss programs, activity trackers, and lab testing/biometric screening.

The survey found that lower-income respondents most often selected stress management tools, while middle income employees desired weight loss programs, and higher-income employees chose activity trackers.

Here’s a more detailed look at these findings:

If your employer were to offer you one free health management tool, which one of the following would you want the most?
(Percentage of income cohort selecting a given tool as their first choice)

These results further emphasize that customizing your corporate health program to your employees’ needs is paramount to spurring adoption and driving down costs. Best-in-class programs should take employees’ personal goals, circumstances, and perhaps even socioeconomic status into account.

Every employee has different health goals and it’s important for employers to remember that employees rarely fit neatly into a box, thus making personalization fundamental to the program’s success.

For more information on the study or to find more guides and tools to improve your health program, visit