6 Game Design Tips To Improve Engagement

Combining game design and health benefits may seem like an abstract thought to some human resource executives. However, at the July 29 Design + Benefits Webinar, James Currier — Jiff’s founder and a former game designer — explained that human resource executives and benefits administrators should consider using these design principles to boost engagement in health benefits programs.

Currier made it clear that he wasn’t asking the audience to build mobile games, but to simply use the design principles he found to be the most successful in spurring adoption, engagement and feedback.

Here are six design principles Currier discussed at the webinar:

1) Use Simple And Beautiful Design

Design has to be visually appealing and simple. Users will find a beautiful, simple design more relatable and easy-to-use.

2) Limit Distractions

An overly complicated design can be distracting and turn off the user. Ensure that you keep to a simple color palette, design, and instructions that don’t confuse the user.

3) Language Must Be Simple And Clear

When naming actions in the program, make sure that the language is very clear and self-explanatory. Currier advised that you start with the word then decide on the functionality that word will fulfill. Overuse of jargon or iconography can lead to confusion and muddle the message.

“We [at Jiff] choose wording very clearly. Tell people what you expect them to do. Don’t use just icons,” he said during the webinar.

4) Create A Feedback Loop

Health benefits programs should always include a feedback loop. This informs the user about incentives, their progress, the community’s activities, and establishes a relationship with the program. A feedback loop can include prompts such as, “check your heart rate,” or “your friend, Bill, just ran one mile. Take a look!” A well-executed feedback loop spurs return visits and engagement.

5) Share With The Community Or Give Social Proof

Social sharing — or providing social proof, as Currier called it — can lead to encouragement and positive reinforcement from the community. This creates a more personalized experience and motivates users to return to the program to track the community’s progress, as well as their own.

6) Iterate And Test Designs

With any design or process it’s considered a best practice to implement a system to iterate and test the program. The test should be designed to gauge what drives the users to engage more with the program.

There were several valuable learnings from the Design + Benefits webinar that human resource executives and benefits administrators can use to connect, engage and retain employees.

If you missed the webinar you can watch the recording.