3 Trends in Tech-Enabled Benefits Webinar Recap

Jiff’s wrapped up its most recent webinar titled, “3 Trends in Tech-Enabled Benefits,” which brought together CEOs and COOs from some of the most notable companies changing the healthcare landscape, such as MyFitnessPal, Quantum Health, Doctor on Demand, as well as Jiff.

Larry Leisure — managing director of Chicago Pacific Founders, a private equity firm — served as the webinar’s moderator and opened up the discussion by highlighting some of the trends that have shaped employer programs today.

Leisure called attention to the advancements in employee health benefits programs that spurred changes in employee behavior and engagement levels.

“Over the last 10 years, healthcare engagement programs, particularly digital health programs, have come a long way and are very clearly embedded in employer benefit programs today,” he said.

“We’ve had a fair amount of skepticism and even cynicism about the enduring impact of these programs. But we’re seeing very tangible benefits, with material increases in engagement levels, changes in consumer behavior, improvement in population health status, and more importantly, lower healthcare costs.”

The Trends Shaking Up the Health Technology

The improvements Leisure mentioned can be attributed to the following trends in employer health technology:

  • Virtualization of Care: Such as Doctor on Demand that delivers a best-in-class telehealth experience that offers accessible and high-quality care experience.
  • Consumer Health Technology: Apps like MyFitnessPal provide an engaging interface that creates healthier habits for consumers.
  • Real-time Decision Support: Services such as Quantum Health help consumers navigate and optimize their choices for care.

What’s more, Jiff’s enterprise benefits platform brings all these services together to deliver a unified experience for employees.

Execs Weigh In On the 3 Trends

Doctor on Demand CEO Adam Jackson talked about the virtualization of care, the growing need for this service, what it takes to drive adoption and engagement for telemedicine programs, and how Doctor on Demand has been successful in this effort.

Jackson cited a Towers Watson survey that found that 22% of employers currently offer telemedicine to employees. Nearly 37% of employers expect to offer employee telemedicine by 2015, with another 34% planning to offer telemedicine by the end of 2016.

He touted Doctor on Demand’s security, low-risk fee structure, access to board certified American-trained doctors via video, and ease of use for its popularity.

“The app has to be dead-easy to use, and it can’t cater to the techie crowd,” advised Jackson.

From left to right:  Adam Jackson, CEO of Doctor on Demand; Mike Lee, CEO of MyFitnessPal; Shannon Skaggs, COO of Quantum Health; Derek Newell, CEO of Jiff

For consumer health technology, MyFitnessPal CEO Mike Lee also cited ease-of-use as a way to engage and retain customers, and made it clear that MyFitnessPal’s success stems from the fact that “it just works.”

“We make it easier than ever to track what you eat and the exercise you perform,” Lee began.  “From that data, we can show you insights on how to make healthier decisions, then we provide the tools to make that behavior change.”

Lee continued that when apps like his are paired with incentives in health benefits plans, engagement doubles and in some cases quintuples.

Quantum Health COO Shannon Skaggs, discussed real-time decision support and how Quantum can help consumers sail through the healthcare marketplace and find the right solutions during their healthcare journey.

“There are 41 decisions that a consumer has to make when they enter their healthcare journey — that’s everything from covered to not covered, in network to out of network. The average healthcare journey is 11 months, with several different healthcare providers,” said Skaggs.

“There are a lot of places where consumers can get stuck or confused. What we learned to do is help those consumers figure out what’s next.”

Additionally, Skaggs disclosed that a designated team of care coordinators at Quantum help consumers and providers go from “bewildered to relieved.”

Jiff Brings These Tech-Enabled Trends Together in One Platform

Derek Newell, Jiff’s CEO, offered additional insights on how an enterprise health benefits platform — like Jiff — can deliver all of these point solutions in a unified experience for consumers.

“All of these [point solutions] are colliding in the HR [Executive’s] office,” said Newell. “There are literally hundreds of companies calling on the head of HR. The key is to sift through which ones are good and how to connect them to the benefits design.”

Employers struggle to implement these different solutions with limited technology that doesn’t allow for a plug and play option to connect to their program. And, in the end, it becomes very expensive and very unmanageable.

Conversely, using multiple point solutions without a central platform can be confusing and overwhelming for employees. Every app or program wants to engage with consumers to prompt usage and it creates a lot of noise, which makes it hard to find the signal.

Platforms like Jiff help to solve the noise to signal problem for both the employer and the employee by connecting all point solutions to a single platform.

“A simple, single app manages all of the points solutions in the platform. And the key differentiator is that Jiff can show in real-time the ability apply and use incentive design,” concluded Newell.

The panelists continued to discuss other topics such as consolidation in market, competing vendors becoming “frenemies, ” and the real metrics that drive ROI. To hear more of what the all-star exec panel had to say about these trends in enterprise health benefits, watch the 3 Trends in Tech-Enabled Benefits recording.