The digital health marketplace is brimming with new healthcare apps and services — which can be both a boon and a burden for employers.
There are more than 100,000 health-related apps in the iTunes and Google Play stores, according to Research2Guidance. Most, if not all, of these services can be helpful for health benefits programs, especially when it comes to driving employee engagement and reducing healthcare costs.
However, this influx of healthcare apps and services makes it hard to know which one will be most effective or appropriate for an employer-sponsored health benefits program.
The pain points and benefits of finding the right digital health solutions were discussed during Jiff’s Dec. 9 webinar titled, “Digital Health: Good or Bad for HR?” The first part of the discussion focused on how the digital health marketplace has evolved and what’s on the horizon for this space.
Digital Health Marketplace Boom Leads to Paradox of Choice
David Kaplan, a senior partner at Mercer — a leading health and benefits firm — spoke to how the digital healthcare space grew so rapidly.
“There are hundreds if not thousands of companies focused on the digital health revolution, [and] rapid innovation and investments have spurred creation of many great companies,” Kaplan said.
What’s more, many of these companies’ solutions offer the on-demand, mobile-first experience that consumers have come to expect. But one problem persists: There are so many solutions out there, it’s hard for employers to choose the right one.
“All of these companies have made it very confusing for employers and employees,” Kaplan continued, “and several companies are looking to provide solutions, but struggle to do it without overwhelming employees.”
The Best Solutions are Personalized
In order to narrow the field, employers will need to take the individual needs of their diverse employees into account, and select the solutions that address those disparate needs.
“You have to choose the solutions that help people deal with the issue that’s ruling their lives. If it’s infertility, a heart attack, a mental health issue, whatever it is — [employers] need to have a [solution] for each one of them,” added Kaplan.
The marketplace is also responding to this need with personalized solutions, and Kaplan predicts that this will help employers deliver increasingly effective health benefits programs.
“From my perspective the most important thing we’re going to see out of the digital health revolution is the ability for all employers to deliver solutions that are more personalized.”
To hear more valuable insights about the future of digital health, listen to the webinar recording today.