Creating an effective and engaging health benefits program is a constant challenge for employers. In fact, the question of “will employees use it and for how long?” always seems to come up during the planning and execution of a traditional wellness program.
This uncertainty can lead HR execs to spend an inordinate amount of time on implementation, execution, and data collection for the program. And in the end, they’ll find that the programs weren’t engaging for employees.
Sarah Sardella, the director of global benefits at Akamai Technologies, echoed that sentiment during Jiff’s webinar titled, “Digital Health Good or Bad for HR?” And, she spoke to the pain points her team felt when they launched their first traditional wellness program.
Pinpointing the Pain Points
During the webinar, Sardella recounted when Akamai first administered their health benefits program.
The HR team had launched several health benefits programs in the past, but many weren’t personalized, or inclusive of all the point solutions that Akamai employees wanted or needed.
“While we did have lots of programs, nothing was pulling them together under wellness,” said Sardella. “And we weren’t talking to the employees about wellness.”
Akamai’s HR team decided to reach out to their employees to see what their programs were missing.
“People want [programs] to be personalized, they want it to matter to them. So if we were to roll out some web-based program, hand them a password and then walk away, most folks will not engage,” she added.
Akamai Learns What Drives Engagement and Healthy Behaviors
Through a thorough analysis of Akamai’s claims data, various point solutions already used by the workforce, and employee focus groups. Akamai was able to identify what types of programs would be engaging to their employees.
“Our employees told us that they wanted to focus on physical fitness and weight management, which is what you see in a lot of wellness programs. Additionally, they said ‘you don’t need to tell me to be healthy or send me information on being healthy. I know I need to be healthy. You need to make it easy for me to be healthy,’” said Sardella.
In order to accomplish this, Akamai used Jiff’s enterprise health benefits platform for their new personalized wellness programs. It’s intuitive mobile interface made it easy for employees to engage in the program while delivering incentives that were tailored just for them.
As a result, 60 percent of the population enrolled in their steps and sleep program, and were energized about Akamai’s wellness programs.
“We’re seeing progress in our goals, [we’re] building community, building engagement and hopefully slowing that medical trend over time,” concluded Sardella.
To learn more about how innovations in digital health and enterprise benefits platforms alleviate the administrative headaches associated with executing a health benefits program, listen to the Digital Health: Good or Bad for HR webinar recording on Jiff’s Resources page.