How to Harness the Power of Mobile and the Digital Health Marketplace

Today, we’ve become solely reliant on smartphones to get through our day. We use smartphones to communicate, handle banking transactions, navigate through traffic, and make purchases from our favorite stores.

In fact, American consumers spend an average of 3 hours and 40 minutes per day on their mobile devices. And today, nearly 64 percent of Americans own a smartphone — up 35 percent from four years ago.

And, you don’t have to be young, tech savvy, or wealthy to own a mobile device. Smartphone ownership has more than doubled among adults age 50 to 64 since 2011, making it the fastest growing age group of smartphone owners.

And, over the same period, smartphone ownership has more than doubled among adults with an annual income of less than $30,000 and those who live in rural areas.

Smartphones Streamline Care

Mobile has become a necessary utility for the majority of Americans, and employers need to use this channel to reach their employees. In doing so, companies will be able to increase employee engagement in their own healthcare, which will benefit both the employee and employer.

According to a report from Pew Research, 62 percent of smartphone owners already use their devices to get health information.

At the same time, an increasing amount of consumers use digital services, like fitness trackers, wearables, telemedicine services, and others to help manage their health.

This signals an opportunity for employers to harness the power of the digital health marketplace to improve the health of their workforce and manage healthcare spending.

How to Use Mobile to Reach the Workforce

In order to effectively use smartphones to drive engagement in benefits programs, employers can use the following tactics. Employers can offer their workforce benefits that include all of the digital health apps and services their employees are already using, including wearables such as Fitbits or services like Doctor on Demand.

Second, employers can provide recommendations via push notifications about which benefits will benefit each employee.

Finally, employers can use data from devices and health-related apps that are integrated into a health benefits platform to make informed decisions about which benefits and incentives are delivering ROI for their company.

Jiff Can Help

As more employees turn to their smartphones to manage their health, Jiff can help employees take advantage of this trend.

Jiff’s enterprise health benefits platform offers employees a personalized experience that connects them to the apps and services that are right for them. This allows employers to deliver the right benefits to the right employees at the right time — right to their smartphones.

Additionally, Jiff integrates best-in-class design principles and game mechanics to get and keep employees engaged in health benefits programs.

By combining an enterprise health benefits platform with the powerful mobile experience, employers can bend their healthcare cost curve and help improve employees’ health.