When it comes to communications, wasn’t technology supposed to make our lives easier?
Well, it turns out that reaching your employees is harder than ever! Your communications are not getting through because they’re competing with more than 280 messages every day. The emails, meetings, calls, texts, tweets, posts and YOU are all competing for that precious slice of employee attention.
To add more fuel to the fire, your benefit offerings aren’t getting any easier to understand. Thank our elaborate healthcare system and all the tweaks you need to make to work around it with a fixed budget. You’re trying to make benefits simpler and provide more all while the real world is getting more complex.
It seems unfair, doesn’t it?
Yes, technology can help. But getting your employees to learn about their benefits, let alone pay attention, isn’t just an email exercise that you throw into the wind. You need a marketing strategy to go with it so that you can drive real engagement with benefits. It’s a journey and mentality that many leading employers are now adopting.
Get started by meeting your competition…