When the COVID-19 crisis hit, we wondered how Castlight—an organization with a mission to help people live healthier, happier lives—can further help those in need.
1 in 4 kids could struggle with hunger because of the school closures or because their parents lost a job. No Kid Hungry is helping schools and community groups across the U.S. find new ways to feed millions of children.
As part of our COVID-19-relief program, Castlight added an ability to redeem points users earn for completing healthy activities towards the No Kid Hungry charity in the Rewards Center.
The generosity of Castlight users couldn’t be more honoring. Over 800 users donated almost $30,000 in just 6 months. No Kid Hungry provides 10 meals for every $1 which means together with Share Our Strength we provided 300,000 meals!
Not only were we able to raise awareness for this topic and help to fight hunger, but we motivated users to stay active and healthy by earning points in wellbeing programs and redeeming them towards No Kid Hungry. We believe that helping others is a great motivator.
Castlight is grateful for everyone who contributed to this campaign! Special thanks to our customers for supporting the cause and adding this charity to their Rewards Center.