Req #201108

Email Producer

San Francisco, CA
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Email Producer

Location: San Francisco, Salt Lake City or Remote on PST

In this role you will be responsible for the development, reporting, trafficking, and deployment of our email campaigns. This position requires a solid knowledge of email marketing campaigns, ability to learn and manage multiple systems and collaborate across several departments within the organization.

Key Responsibilities
• Email development, including coding emails using HTML and CSS, conducting rendering testing across email clients and mobile devices, as well as some light work on design modification and image creation.
• Email deployment, including campaign set-up, segmentation, targeting, QA and A/B testing
• Working with project managers and internal stakeholders to determine email campaign requirements, such as data, testing, tracking and measurement.
• Deliver reporting and insight that accurately measures the delivery and performance of each email campaign on a weekly and monthly basis.
• Maintain awareness of email marketing trends, competitor marketing, technologies and CAN-SPAM.
• Understand email consumer behavior and provide recommendations to improve strategy and delivery of emails.  Drive to improve process where appropriate and ability to prioritize tasks as needed

Qualifications And Experience
• 3+ years email development experience.
• Design experience and email coding required.
• Salesforce Marketing Cloud or Exact Target experience preferred.
• Knowledge of key email data metrics and reporting tools.
• Experience coding emails using HTML and CSS.  SQL knowledge a huge plus.
• Experience with responsive design and optimizing email for mobile devices.
• Experience executing complex email campaigns through a major email service provider (SFMC).
• Understanding of email platform functionality, data integration, CAN-SPAM and CASL compliance, and email best practices.
• Highly proficient in coding and email design.
• Experience with, and a passion for, the tactics and technologies behind online marketing.
 
Location: San Francisco, Salt Lake City or Remote on PST

#LI-GA1

Castlight Health provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Castlight Health will provide reasonable accommodations for qualified individuals with disabilities.

Castlight Health does not accept unsolicited assistance from recruitment search firms for employment opportunities. All resumes submitted by search firms to any employee at Castlight Health via email, the Internet or in any form and/or method without a signed search agreement on Castlight’s form in place ahead of time will be deemed the sole property of Castlight Health. In such cases, no fee will be paid or payable in the event the candidate is hired by Castlight as a result of the submission.