To bring healthcare prices down, consumers must demand price transparency

By Giovanni Colella Last month, in the longest article in the history of Time magazine, Steven Brill asked a simple question: why are health care bills so high? While Brill used 26,000 words in this landmark and important article to reveal the unconscionable and unexplainable pricing at hospitals across the nation (from a $1.50 for a single Tylenol pill to $77 for gauze pads), the truth is that CEOs of companies, big and small, who pay the healthcare bills for their employees have known about the health care pricing problem for years.