Senior Email Operations Manager - Platform

Location: San Francisco, CA

Req #200249

Senior Email Operations Manager - Platform

Castlight is seeking a seasoned, data-driven, Senior Email Operations Manager to scale and optimize B2C and B2B business needs.

You will be the subject matter expert and solution owner for our SFMC platform and all work-streams that use it including, but not limited to, our customer specific email process and our book of business campaigns. They will be responsible for understanding the business and customer needs, identifying opportunities for automation and innovation, and designing and implementing solutions that allow for scale and efficiency.

We offer a fast-moving environment, a group of extremely dedicated professionals from all backgrounds, the opportunity to contribute immediately and optimize your work-streams, a convenient downtown location for public transportation, support, laughter, and snacks.

Key Responsibilities

  • Be the email operations lead for Castlight and all businesses supported by Castlight. Be the primary owner of the email platform for all team members and vendor resources (onsite and offsite).
  • Negotiate all necessary contracts as it relates to email operations and best practices including email platform, Litmus, and agency services.
  • Manage the agency relationship for Castlight and operations for all additional channel implementations (Social, SMS, Ads, etc).
  • Provide technical solutions in cross-functional team meetings for defining new requirements or resolving business issues as needed.
  • Maintain product technical knowledge and lead architecture design discussions.
  • Review and optimize the current email process for both our B2B and B2C businesses and recommend further enhancements for scale.  
  • Lead the development and integration of added global functionality (languages) in our email platform
  • Manage a team of 4 – 5 people who oversee all campaigns and internal customized sends
  • Partner and collaborate cross-functionally with business partners including product, engineering, analytics, data management, and customer relationship managers

Skills and Competencies

  • 5+ years of experience in managing email platforms (Salesforce Marketing Cloud preferred)
  • 2+ years of managing and mentoring a team (3 -4 ppl)
  • Salesforce Marketing Cloud Administration certification a plus
  • Proficient in SQL, HTML, CSS, Ampscript / Javascript, API integrations desired but not required
  • Experience with JIRA, Confluence, Office 365, Agile desired but not required
  • Expert data Integration skills and the ability to QA for desired targeting of all channel marketing efforts
  • Experience working in a Product-focused organization desired
  • Proficient in email best practices, including segmentation, deliverability, and current regulations (CAN-SPAM, GDPR, CASL, etc)
  • Ability to anticipate business needs, drive clarity in ambiguous situations and strong problem-solving skills
  • Excellent vendor and stakeholder management & negotiation skills
  • Ability to forecast and manage resources for operations
  • Ability to gauge the feasibility, impact and risks of proposed enhancements & innovations  
  • Experience managing and implementing email platforms – understanding of email filters and white-listing practices for deliverability

About Castlight Health

Castlight is on a mission to make it as easy as humanly possible to navigate healthcare and live happier, healthier, more productive lives. Our health navigation platform connects with hundreds of health vendors, benefits resources, and plan designs, giving rise to the world's first comprehensive app for all health needs.

We guide individuals - based on their unique profile - to the best resources available to them, whether they are healthy, chronically ill, or actively seeking medical care. In doing so, we help companies regain control over rising healthcare costs and get more value from their benefits investments. Castlight revolutionized the healthcare sector with the introduction of data-driven price transparency tools in 2008 and the first consumer-grade wellbeing platform in 2012.

Today, Castlight serves as the health navigation platform for millions of people and is a trusted partner to many of the largest employers in the world.

For more information visit www.castlighthealth.com

Our Values

One team. On a mission. Making things happen.

Diversity and Inclusion

The Castlight culture values and celebrates different backgrounds, perspectives, and points of view. We believe our diversity helps drive creativity and innovation. We strive to make everyone feel included, valued, and engaged; enable them to do their best work; and build their careers here at Castlight. That is why diversity and inclusion are more than just words to us. Rather, they are a commitment to a culture where employees feel respected and empowered to share their ideas and deliver the best results.

Learn more about our continuing commitment to diversity and inclusion.

About Castlight

Castlight is on a mission to make it as easy as humanly possible to navigate healthcare and live happier, healthier, more productive lives. Our health navigation platform connects with hundreds of health vendors, benefits resources, and plan designs, giving rise to the world’s first comprehensive app for all health needs. We guide individuals—based on their unique profile—to the best resources available to them, whether they are healthy, chronically ill, or actively seeking medical care. In doing so, we help companies regain control over rising healthcare costs and get more value from their benefits investments. Castlight revolutionized the healthcare sector with the introduction of data-driven price transparency tools in 2008 and the first consumer-grade wellbeing platform in 2012. Today, Castlight serves as the health navigation platform for millions of people and is a trusted partner to many of the largest employers in the world. We are headquartered in San Francisco, and can be found online at www.castlighthealth.com and on the New York Stock Exchange as CSLT.

Castlight Health provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Castlight Health will provide reasonable accommodations for qualified individuals with disabilities.

Castlight Health does not accept unsolicited assistance from recruitment search firms for employment opportunities. All resumes submitted by search firms to any employee at Castlight Health via email, the Internet or in any form and/or method without a signed search agreement on Castlight’s form in place ahead of time will be deemed the sole property of Castlight Health. In such cases, no fee will be paid or payable in the event the candidate is hired by Castlight as a result of the submission.