GE Appliances chose Castlight for its seamless capacity to personalize content and connect users to health and wellbeing resources—from local, onsite primary care clinics to telehealth and the full spectrum of benefits and services available from its partner ecosystem.
Key Engagement Strategies
- One consistent, constantly repeated, omnichannel communication campaign in 2019: “Register for Castlight”
- 100% of HRA account funding at risk pending registration of all adult health plan members
- Embed program registration in workflows of onsite healthcare teams and Anthem member touches
- One-stop platform for all health benefits and services
- Increase member awareness and engagement with available resources
of targeted population registered in the first 6 months
of registered users have returned to the Castlight platform
opened a personalized communication
Net Promoter Score
We wanted one message, one platform, one place to go. It worked: by 6 months we had 88% registration with a 90% return rate.