GE Appliances personalizes content and connects users to health and wellbeing resources

Download Case Study

GE Appliances

GE Appliances chose Castlight for its seamless capacity to personalize content and connect users to health and wellbeing resources—from local, onsite primary care clinics to telehealth and the full spectrum of benefits and services available from its partner ecosystem.

Key Engagement Strategies

  • One consistent, constantly repeated, omnichannel communication campaign in 2019: “Register for Castlight”
  • 100% of HRA account funding at risk pending registration of all adult health plan members
  • Embed program registration in workflows of onsite healthcare teams and Anthem member touches


  • One-stop platform for all health benefits and services
  • Increase member awareness and engagement with available resources




of targeted population registered in the first 6 months



of registered users have returned to the Castlight platform



opened a personalized communication


Net Promoter Score

We wanted one message, one platform, one place to go. It worked: by 6 months we had 88% registration with a 90% return rate.

Benefits Leader
GE Appliances

Stay current with us