GE Appliances personalizes content and connects users to health and wellbeing resources

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GE Appliances

GE Appliances chose Castlight for its seamless capacity to personalize content and connect users to health and wellbeing resources—from local, onsite primary care clinics to telehealth and the full spectrum of benefits and services available from its partner ecosystem.

Key Engagement Strategies

  • One consistent, constantly repeated, omnichannel communication campaign in 2019: “Register for Castlight”
  • 100% of HRA account funding at risk pending registration of all adult health plan members
  • Embed program registration in workflows of onsite healthcare teams and Anthem member touches

Goals

  • One-stop platform for all health benefits and services
  • Increase member awareness and engagement with available resources

Results

88

%

of targeted population registered in the first 6 months

90

%

of registered users have returned to the Castlight platform

89

%

opened a personalized communication

75

Net Promoter Score

We wanted one message, one platform, one place to go. It worked: by 6 months we had 88% registration with a 90% return rate.

Benefits Leader
GE Appliances

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