Kroger empowers employees to make health decisions
Kroger
Kroger’s partnership with Castlight is emblematic of their pioneering and proactive approach to employee health, based in connecting employees with relevant programs and empowering them to make the right decisions for their own health and finances with quality and cost data.
Goals
- Help employees find quality care without driving up costs
- Cultivate a healthier workplace
- Encourage benefits use through proactive, personalized outreach
Key Engagement Strategies
- Personalized outreach campaigns to at-risk groups including ER Prevention, Gaps in Preventive Care, Back Pain, Pregnancy, and Diabetes, reaching 15,000+ members and driving 2000+ actions
- Messaging to promote relevant benefits, including on-site Kroger Little Clinics
Results
91
%
of employees reached with gap in-care notifications
71
%
of employees engaged with targeted communications
81
%
of visits via mobile
100
Net Promoter Score
