Summit Materials needed a partner to make healthcare simple and accessible to their users
Summit Materials
Summit Materials needed a partner to make healthcare simple and accessible to their users—and found it in Castlight.
Goals
- Single place to go for wellbeing, health care, and benefits
- Improve engagement in health & benefits resources
- Engage a widely dispersed and diverse employee base
Key Engagement Strategies
- Branded swag, including t-shirts for wellness champions on launch day
- Competitions for highest registration by location
- Medical premium discount and sweepstakes incentives for actions including preventative care visits
- Ongoing outreach via email and home mailers
Results
74
%
of employees registered
83
%
of employees registered completed a biometric screening
83
%
of visits via mobile
63
%
higher gap-in-care closure rate among registered users
