When It Comes to Healthcare Personalization, What Can Leading Consumer Brands Teach Us?
When it comes to personalizing health care programs designed to drive engagement, leading consumer brands such as Uber and Amazon can teach employers a thing or two about consumer expectations. Organizations with smart approaches utilize personal and timely communications with the right information at the right time and keep up with the latest in technology such as mobile communications designed to deliver up to date information. As employees understand what programs are available to them and how to access them, costs will fall, and health outcomes will rise.
Larry Chim, Sr. Consultant and Principal, Mercer
Nathan Hayes, Manager of Health & Productivity Analytics, Sprint
Derek Newell, President, Castlight Health, Inc.