The State of Digital Health 2018 Report

Bridging the Employer-Employee Divide

Leverage insights from our groundbreaking report to get the most out of your digital health investments.

The digital health ecosystem is exploding, to the tune of billions of dollars a year in new investment. With hundreds of vendors competing for employers’ attention, employers face difficult decisions around which of these solutions are worth the expense.

This report quantifies employers’ and employees’ perceptions of digital health while highlighting key area of misalignment. With 23 categories of digital health evaluated, we found that employers’ investment is often out of step with their employees’ interests and priorities, providing ample opportunities to employers looking to improve their digital health strategy.

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Report Highlights

HR & benefit leader perspectives

How employers evaluate digital health stratifying by financial business case, impact on employee satisfaction, overall health impact and employee engagement.

Employee perspectives

Employee current utilization of digital health, how employees rank health goals and their overall appetite for digital health technologies.

The employer-employee gap

How employers’ and employees’ digital health understanding, utilization and desires align and misalign.

Interactive Data

The following data tables show highlights from the research on a category-by-category level for key areas of focus.

Employer Survey Results

Technology
Currently offered technology
Impact on employee satisfaction
Engagement rank
Strength of business case
Strength of health impact
Activity tracking devices 21 17 5 22 20
Biometrics screening 7 9 1 4 8
Cardiovascular health/heart health 16 10 9 9 5
Children’s health and obesity 23 20 11 19 21
Cost transparency 10 18 4 14 18
Diabetes management 6 7 22 2 2
Diabetes prevention 15 16 15 1 6
Disease management 5 11 20 10 3
EAP 1 3 19 11 9
Financial wellness 8 1 6 7 7
Gym access 14 2 7 18 13
Health coaching 11 12 17 12 15
Health concierge 22 22 8 23 23
Health risk assessment 3 13 2 8 11
Mental health coaching tools 19 19 21 17 16
Nutrition management/coaching 17 15 12 15 17
Pregnancy program 12 14 23 16 12
Second opinion 20 21 13 21 22
Sleep improvement program 24 23 10 20 19
Smoking cessation 2 6 24 5 4
Stress and resilience 18 8 16 13 10
Telemedicine 9 5 18 3 14
Weight loss 13 4 14 6 1
Technology
Currently offered technology
Impact on employee satisfaction
Engagement average
Business case
Strength of health impact
Activity tracking devices 36% 32% 31% 20% 32%
Biometrics screening 62% 38% 46% 49% 47%
Cardiovascular health/heart health 57% 38% 26% 44% 51%
Children’s health and obesity 32% 30% 24% 27% 31%
Cost transparency 61% 32% 36% 37% 34%
Diabetes management 66% 40% 20% 50% 53%
Diabetes prevention 58% 35% 23% 51% 51%
Disease management 68% 36% 22% 44% 53%
EAP 82% 44% 22% 44% 46%
Financial wellness 62% 54% 29% 45% 50%
Gym access 60% 53% 27% 31% 42%
Health coaching 61% 36% 22% 40% 39%
Health concierge 35% 26% 27% 18% 27%
Health risk assessment 72% 35% 43% 45% 45%
Mental health coaching tools 53% 31% 21% 32% 38%
Nutrition management/coaching 56% 35% 24% 35% 37%
Pregnancy program 60% 35% 19% 33% 44%
Second opinion 46% 26% 23% 22% 30%
Sleep improvement program 27% 23% 25% 26% 34%
Smoking cessation 77% 40% 16% 48% 53%
Stress and resilience 54% 40% 23% 40% 46%
Telemedicine 61% 42% 22% 50% 40%
Weight loss 60% 44% 23% 46% 58%
Average: 57% 37% 26% 38% 43%

Employee Survey Results

Technology
Currently using technology
Top Health Goal
Directly accessed technology
Accessed through a health plan
Activity tracking devices 1 6 3 22
Biometrics screening 8 10 13 9
Cardiovascular health/heart health 10 9 7 11
Children’s health and obesity 21 23 19 15
Cost transparency 6 13 21 5
Diabetes management 18 15 18 1
Diabetes prevention 20 16 8 13
Disease management 14 12 11 2
EAP 19 21 22 7
Financial wellness 2 2 12 21
Gym access 11 7 4 20
Health coaching 17 22 N/A N/A
Health concierge 15 20 20 4
Health risk assessment 7 11 9 6
Mental health coaching tools 13 8 10 10
Nutrition management/coaching 3 5 2 18
Pregnancy program 22 19 15 14
Second opinion 16 18 17 3
Sleep improvement program 9 3 5 17
Smoking cessation 23 14 14 12
Stress and resilience 12 4 6 16
Telemedicine 4 17 16 8
Weight loss 5 1 1 19
Technology
Currently using technology
Top health goal
Directly accessed technology
Accessed through a health plan
Activity tracking devices 42% 20% 63% 7%
Biometrics screening 25% 10% 35% 34%
Cardiovascular health/heart health 20% 12% 45% 32%
Children’s health and obesity 5% 1% 23% 25%
Cost transparency 27% 7% 15% 41%
Diabetes management 8% 6% 25% 45%
Diabetes prevention 7% 5% 38% 31%
Disease management 13% 7% 36% 44%
EAP 8% 1% 14% 36%
Financial wellness 39% 30% 36% 7%
Gym access 19% 18% 62% 9%
Health coaching 10% 1% N/A N/A
Health concierge 12% 2% 18% 42%
Health risk assessment 26% 10% 38% 36%
Mental health coaching tools 15% 14% 38% 32%
Nutrition management/coaching 31% 23% 63% 15%
Pregnancy program 5% 2% 33% 27%
Second opinion 11% 2% 28% 44%
Sleep improvement program 22% 27% 59% 19%
Smoking cessation 4% 6% 34% 32%
Stress and resilience 19% 26% 54% 23%
Telemedicine 30% 2% 30% 35%
Weight loss 29% 45% 64% 12%
Average: 19% 12% 39% 29%

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