Activision Blizzard Increases Participation in Mental Health Program with Castlight

Summary

Activision Blizzard increased mental health assessment completion rates by 1.4X using Jiff, now part of Castlight, Enterprise Navigator.

Jiff enabled us to offer a number of solutions that are not only fitness and diet related, but also mental health and resiliency. The fact that we use Jiff in and of itself is often pointed out by employees as one of the reasons why they like to work at Activision Blizzard.

Milt Ezzard, Sr. Director, Global Benefits at Activision Blizzard

Background

Activision Blizzard—the world’s most successful standalone interactive entertainment company, based in Santa Monica, CA—was named to Fortune’s 100 Best Companies to Work For two years in a row, 2015 and 2016, with specific attention called to their investment in employee health and wellbeing.

A major factor contributing to this accolade was Activision Blizzard’s 2014 rollout of a Jiff-powered wellbeing program that rewards employees for engaging in healthy activities (including fitness, nutrition, and sleep tracking, as well as utilizing pregnancy management and price transparency tools).

Developing Workforce Resiliency in a Demanding Industry

Game design can be a high pressure business. Activision Blizzard maintains a launch schedule that demands the very best from its employees. In the face of important deadlines, team members must deliver high performance on a consistent basis. In order to support its people while continuing to meet the needs of its customers, Activision Blizzard embraced the opportunity to strengthen mental resiliency in its workforce.

According to Willis Towers Watson, employers recently rated stress as the top risk facing their  workforce. Additionally, more than forty percent of American employees are unaware of support structures at their employers to address depression, anxiety or stress.

To address this serious issue, Activision Blizzard launched a comprehensive mental resiliency program to help individuals manage four categories – thinking, emotion, feeling and self-regulation – while maintaining the privacy and confidentiality of their workers and families.

Jiff’s Approach

Jiff focused on two main areas to drive engagement:

1. Deep Integration with a Research-Based Solution—MyBrainSolutions

Activision Blizzard selected MyBrainSolutions as it was eager to partner with a team that looked at mental health through a clinical lens, while being stimulating visually to the end user.

  MyBrainSolutions e-Think On Target is one of many activities users are rewarded for playing

MyBrainSolutions has developed brain training games, leveraging an international network of scientists, clinicians and information technology specialists. Their team has set up the first and largest standardized and integrative international database of the human brain, cataloging metrics around brain function, structure, genetics and outcomes, both clinical and behavioral. Games are simple and intuitive, yet quickly addicting.

Jiff integrated with MyBrainSolutions to have a seamless, single sign-on experience for the user. Through the Jiff platform, users could access the MyBrainSolutions exercises and upon completion, earn points through Jiff incentives. This user experience required a secure, private exchange of data between the two platforms.

2. Incentives Earnings Structure That Rewards Micro-Behaviors

Jiff worked with Activision Blizzard to design an incentives earnings structure to motivate employees to actively engage with the mental health program. Unlike traditional wellness incentives, which only engaged employees once or twice throughout the year, this program hinged on regular touchpoints, or “micro-behaviors”, that could be incentivized on an ongoing basis.

Here’s how the incentive structure worked:

  • Employees earned 250 points for for completing an initial Total Brain Health Assessment.
  • For each additional mental health task completed, the employee was rewarded with 10 points. Example habits included “Master Your Stress” and “Become More Resilient”. With twenty different levels to complete, employees were able to nearly match the original one-time reward through the recurring use of MyBrainSolutions via Jiff.

Jiff’s core competencies in user engagement, game mechanics and behavior science along with MyBrainsolutions’ evidence based and effective brain health program facilitated Activision Blizzard’s workforce, which previously had not engaged a mental health platform, to actively utilize MyBrainSolutions.

Activision Blizzard’s employees were able to convert points earned through MyBrainSolutions into real dollars in their Health Savings Accounts. Jiff enabled this redemption through its rewards platform, which has the flexibility to cater in several different ways to how employers want to reward activity.

Results

In the first five months after launch, 77% of registered users completed the Total Brain Health Assessment, —1.4x higher on average than the assessment completion rate of other employer groups.

Health Assessment Completion Rate

Of 571 registered Activision Blizzard employees, 457 Total Brain Health Assessments were completed. This was only the beginning, as users engaged in a number of exercises, providing for opportunities to improve their brain health.

 

In addition, 8,761 games were played, Brain Health improved from Within Expected Range to High End of Expected Range. 85% of participants found MyBrainSolutions to be “excellent”, “very good” or “good” and 60% would recommend to a friend.

Brain Exercise Usage

The graph below illustrates the number of games played by employees. Overall, employees have engaged in over 8,761 games and exercises with 15 games per user on average.

On average, 25% of users engaged monthly, a significant threshold for a workforce that previously had not interfaced with such a program.

Ultimately, the seamless integration of MyBrainSolutions into the Jiff platform allowed Activision Blizzard to reach their workforce in an innovative way and succeed in proactively engaging employees around their mental health and resiliency.

Activision Blizzard’s continued investment in health and wellbeing contributed to Fortune Magazine selecting them as one of the 100 Best Companies to Work For two years in a row (2015 and 2016).


Learn more about how Activision Blizzard became one of Fortune’s “Best Companies to Work For.”