Problem
A regional health plan offered a wide range of benefits designed to alleviate the burden of health and care on their members. In reality, less than 10% of members were actually engaging with the full range of benefits offered. The health plan realized they needed to provide a navigation solution to not only enhance their existing member experience, but drive improved engagement in healthcare & clinical outcomes.
Goals
- Reduce total cost of care
- Aid employer clients with talent retention
- Become more competitive in market
Solution
The health plan partnered with Castlight to deliver a differentiated navigation and advocacy experience. Through advanced personalization capabilities, members are continually steered to the right resources at the right time and receive tailored communications specific to their health goals and conditions.
- Members steered to appropriate care
- Digital front door to benefits
Results
“The solution is technology plus a human and it makes the stories really important. We wanted to solve for digital but it’s also about connecting members to the right people, in the right way.”
Ready to get started?
Let’s optimize your benefits.
