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Kroger empowers employees to make health decisions

Kroger’s partnership with Castlight is emblematic of their pioneering and proactive approach to employee health, based in connecting employees with relevant programs and empowering them to make the right decisions for their own health and finances with quality and cost data.

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Kroger empowers employees to make health decisions

Goals

  • Help employees find quality care without driving up costs
  • Cultivate a healthier workplace
  • Encourage benefits use through proactive, personalized outreach

Key Engagement Strategies

  • Personalized outreach campaigns to at-risk groups including ER Prevention, Gaps in Preventive Care, Back Pain, Pregnancy, and Diabetes, reaching 15,000+ members and driving 2000+ actions
  • Messaging to promote relevant benefits, including on-site Kroger Little Clinics

Results

  • 91%

    of employees reached with gap in-care notifications

  • 71%

    of employees engaged with targeted communications

  • 81%

    of visits via mobile

  • 100

    Net Promoter Score

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Let’s optimize your benefits.