How Danone drives benefits engagement
This food and beverage company was seeing a rise in post-pandemic chronic care needs with less employees engaging in their annual wellness visit.
Goals
- Reduce post-pandemic rise of chronic conditions like diabetes and hypertension.
- Get more employees back to their regular healthcare visits.
- Find a tool to engage both manufacturing and corporate population.
Key Engagement Strategies
- Introduce incentives through Castlight app for preventive health actions.
- Use claims intake and targeted nudging for personalized engagement in Castlight.
- Use of Castlight Care Guides to specialized services such as plugging into benefits and scheduling appointments.
Results
900
registrants in diabetes and hypertension program within 90 days
77
%
of employees registered searched for care
65
%
of households registered in 1st year
36
%
of Care Guide users return for additional support
The ROI here isn’t just in claims data, it’s in the trust we’ve rebuilt, and the momentum we’ve created around engagement in prevention and well-being for all of our employees.