Jiff held its first webinar of the season on July 29 — titled “Design + Benefits: How Game Mechanics, Consumer Psychology, and Design Thinking are Revolutionizing Health Benefits Programs” — where a panel of experts explored how design principles can drive engagement in health benefits programs.
Jiff Founder James Currier explained how using fundamental game design principles are key to building an engaging interface for a health program.
Currier — who was once a game designer prior to founding Jiff — gave the audience an in-depth look at how creating a simple design with a consistent feedback loop, social proof, and clear incentives, can keep employees engaged in health programs.
“Design has to be appealing, and having an overly complicated, un relatable design is distracting. Make it obvious what the next step is. Don’t make them guess what they have to do next, “ said Currier in the webinar.
Paul Matthews, practice leader for Towers Watson, echoed the simplicity sentiment for health programs and delved into some of the best practices that drive employee engagement in successful benefits programs.
Matthews’ guidance included creating a program with the following characteristics:
- Affordable — for employee and sustainable for the employer
- Efficient — emphasize the value of the program and deliver across different channels
- Engaging — use technology to create a meaningful employee experience
- Aligned — with the company’s business needs and compliant with regulations
In addition, he implored the audience to be bold and flexible in building an engaging program.
“Don’t wait for the perfect time or app, use a service that facilitates vendor management and easy swapping of apps,” Matthews cautioned.
Jiff will also hold another webinar on Aug. 13, titled, “3 Trends in Tech-Enabled Benefits” that will feature Jiff CEO Derek Newell, Doctors on Demand CEO Adam Jackson, MyFitnessPall CEO Mike Lee and more. Register today!