The healthcare engagement landscape is constantly shifting, which is forcing employers and health benefits administrators to stay on their toes when it comes to executing and maintaining a high-performing employee health program.
Jiff tackled this subject in our Design + Benefits Webinar on July 29, which focused on the core design principles and strategies that can help engage and retain employees in their company’s health benefits program.
One of the webinar’s presenters — Paul Matthews, practice leader for Towers Watson — revealed that when it comes to engagement and retention, there’s still some work that needs to be done to “capture the hearts and minds of consumers.”
“We [benefits administrators and human resource executives] haven’t come close to really closing the last mile to engage employees,” Matthews said.
However, he did offer a silver lining and outlined the success Towers Watson had in running successful health programs.
Here are four guiding principles Matthews shared to produce a high-performing health program:
1) Be affordable. Focus on the program’s key cost and value drivers.The program must be sustainable by the employer and the employee.
2) Be efficient. Emphasize the value of the program, such as the results per dollar spent on each employee. Then optimize the available delivery channels, networks, and partners for these costs to maintain a streamlined program.
3) Be engaging. Use technology to create a meaningful employee experience, and leverage the best practices for mobile design to ensure that the program is appealing and easy to understand, as well as fun.
4) Be aligned. Your program must fit within the total rewards philosophy of your company, achieve the business needs — such as lowering costs — as well as be compliant with regulations.
Matthews touted Towers Watson’s ability to implement these fundamentals that lead to high-impact programs. “For about 25 years we’ve known the steps necessary to help people manage their health risks, “ he said.
“And, for about 15 years we’ve focused on how we can help healthcare consumers navigate the healthcare delivery system effectively.”
If companies are reticent to use a mobile experience or technology for the program, Matthews advised webinar attendees make the case for tech to drive engagement. “It’s integral to high performance,” he said. “Be bold and be flexible.”
“Think about the strategy, tactics and execution — great programs and capabilities offer value only when employees use them and keep using them.
“Design and implement engagement-related programs from the perspective of the user, not the employer,” Matthews concluded.
To view the full webinar, you can watch the recording on our Resources page.
Also, don’t forget to register for our next webinar, scheduled for Aug.13, that will cover the 3-Trends in Tech-Enabled Benefits.