Industry Leaders Discuss Digital Media, Engagement at 2015 Healthtech Conference

The annual HealthTech Conference — a gathering of venture capitalists and emerging health technology companies — came to a close on Oct. 28. The conference offered young companies the chance to hear from several leaders in the health tech space and connect with many strategic players that could be potential business partners.

“The conference brought a sold out crowd of emerging entrepreneurs to understand what drives HealthTech innovation,” said Anne DeGheest, managing director and founder of HealthTech Capital, in a press release.

One of the top panels from the conference included a discussion on the role digital media plays in employee engagement and benefits design. Panelists included Adam Jackson, CEO of Doctor on Demand, Jiff CEO Derek Newell, Chris Kuenne, CEO of Rosemark Capital, and C. Andy Schuetz, senior data scientist at Sutter Health.

Panel Takes on Digital Media, Personalization, and Engagement

The panel titled, “How to Leverage Digital Media to Personalize Engagement,” explored the most common engagement techniques and how those can be applied to develop long-lasting engagement from a desired target group.

One impediment to engagement is the fractured user experience across healthcare apps and services, according to Adam Jackson.

“Healthcare doesn’t have an adherence problem, it has a user interface problem, “ said Jackson.

Jackson published his thoughts on the subject prior to the panel and stated that “patient engagement over digital is completely broken in our healthcare system.”

His solution to this issue is to “treat the patient the way we would like to be treated.” Jackson added that healthcare needs to improve how it learns about the patient’s preferences and then customize care for each patient based on those preferences.

Jiff CEO Derek Newell echoed Jackson’s sentiment that the healthcare marketplace is fractured.

“Employers are investing in a new wave of digital health tools, including apps, wearables, and other digital services,” said Newell in a post about the panel.  “This combination results in a complex and inefficient system that leaves employees overwhelmed.”

“Benefits administrators can solve this by connecting the right employees with the right health benefits at the right time. In addition, employees should receive targeted information that helps them become active participants in their benefits programs. By seizing both of these opportunities, employers can get the most out of their health benefits investment,” concluded Newell.

To learn about how employers can drive engagement and get the most out of their health benefits programs, read our whitepaper on the ROI of Engagement.