Jiff Taps U.S. Department of Health and Human Services and Salesforce.com for Its Leadership Team

March 18, 2014

Palo Alto, Calif. (PRWEB) March 18, 2014 – Jiff, a technology company reinventing healthcare one employee at a time, today announces the hiring of Pierce Graham-Jones as vice president of business development and Daniel Wong as vice president of engineering. Graham-Jones has more than eight years of experience in health and technology, including four years with the U.S. Department of Health and Human Services helping lead digital health efforts. Wong has more than 18 years of experience delivering enterprise software platforms for companies including Salesforce.com, Yahoo!, and Oracle.

“Daniel and Pierce bring a breadth of perspectives on how technology can help solve the problems our healthcare system faces,” said Derek Newell, CEO, Jiff. “Wearable devices, digital apps, and connected services are transforming the healthcare landscape, and Jiff brings these innovations together with behavioral economics, social networking, and game mechanics. Adding Pierce and Daniel to our team will enable Jiff to expand its platform to become the trusted core engine for how employers connect to the digital health marketplace.”

Graham-Jones oversees sales, strategic partnerships, and marketing. Before Jiff, he spent four years expanding consumer access to digital health information at the U.S. Department of Health and Human Services, where he was recognized by Forbes as one of ’30 under 30 healthcare leaders changing the world.” He previously spent five years as a management consultant for Monitor Group. “There are more than 40,000 mobile health apps and an ever-growing selection of wearable health tracking devices, so selecting which solutions to incorporate into programs can be daunting for employers,” said Graham-Jones. “One of my priorities is to build a digital health marketplace that companies can use as a central location to select whatever devices, apps, and services their employees want to use.”

Wong oversees the development of the innovative Jiff Platform technology. Before Jiff, he spent 18 years building high quality, enterprise-grade SaaS platforms and products at companies like Salesforce.com, Oracle, and Yahoo! Wong also holds 39 patents in security, data integration, and system optimization. “In order for the Jiff platform to become the core engine reinventing healthcare, there are three critical aspects we must address from a technical perspective: trust, scalability, and extensibility,” said Wong. “The architecture of the Jiff Platform allows Jiff to connect employers to the innovation in the digital health marketplace and quickly build products that uniquely fit companies’ employee populations.”

About Jiff

Jiff (https://www.castlighthealth.com) is a venture-backed, Mountain View, Calif.-based technology company that is reinventing healthcare for employees. Using Jiff’s HIPAA-compliant platform, companies can quickly connect their health benefit design and incentives to consumer digital health applications, devices, and services (the digital health marketplace) that employees love. Jiff builds incredible, unique mobile and web experiences for each employer that allows employees to compete or work together towards company-wide health goals.

Media Contact: Courtney Lamie

Crosscut Strategies, (202) 792-7200

[email protected]