Pickerington Schools
Castlight offers a simple interface and proactive outreach to encourage healthy behaviors and to enable Pickerington’s diverse member base to make the most of their healthcare and benefits—allowing Pickerington to meaningfully support their employees across varying ages, locations, and education levels, all while keeping costs in check.

Goals
- Empower members to make healthcare decisions
- Increase benefits use
- Manage healthcare spend
Key Engagement Strategies
- Incentivize key wellbeing behaviors, including steps, food, and sleep tracking, with quarterly gift card sweepstakes
- Fully enabled Castlight personalized outreach, addressing individual health needs such as preventive care, weight management, and ER Prevention
Results
70
%
of households registered
50
%
of employees engaged with wellbeing
94
%
of users opened a targeted email
98
%
of registered users engaged in personalized
outreach campaigns