Castlight Action Leverages the Power of Data to Connect Employees with the Right Benefit or Vendor Program at the Right Time
Oct 19, 2015
Enterprise Healthcare Management Solution Combines and Automates
Timely Insights, Personalized Engagement Engine and Impact Reporting into One Platform
San Francisco – Castlight Health, Inc. (NYSE: CSLT), the leader in enterprise healthcare management (EHM), today announced the availability of Castlight Action, the first fully-automated platform for benefits professionals to leverage data and predictive analytics to connect employees to the right benefits and programs throughout the year, with advanced tracking and iteration capabilities built directly into the solution.
Castlight Action surfaces insights to the benefits leader, segments and targets the relevant population using personalized, multi-channel campaigns with specific behavior change goals, and delivers real-time impact reporting on those campaigns to the benefits leader. The platform enables benefits leaders to unlock the full value of their benefits strategy by bringing the power of data to enable better employee decision making, thus driving lower cost, improved outcomes, and increased benefit satisfaction.
Currently, benefits teams struggle to connect employees with relevant benefits and vendor programs before they make healthcare decisions. Healthcare spending and trend insights are expensive to access and reflect a snapshot in time. Additionally, these insights are often based on old data. Employee communications about benefits are largely ineffective because they are sent to a broad audience and not delivered in a timely manner. Further, benefits professionals typically must choose just one area of focus and often can’t access data on the impact of these campaigns. As a result, benefits and vendor programs are underutilized, while at the same time employees say they don’t have the information they need to make good decisions.
Castlight Action uses predictive analytics to identify addressable areas of healthcare spend, generate personalized engagement campaigns automatically to connect employees to the most appropriate care or vendor program, and report the impact of these campaigns on a daily basis.
The solution allows benefits teams to:
- Instantly identify opportunities to engage employees who are most likely to need care in the near future through advanced predictive models built off medical, pharmacy, and dental claims, Castlight search data, and demographic and social data
- Automatically deliver multi-channel personalized campaigns that direct employees to connect with the appropriate benefit or vendor program, to identify high quality, lower cost providers, and to make more informed care choices
- Track engagement and campaign impact on a daily basis, including page views, vendor connections, provider selection, healthcare utilization, and more.
Castlight Action enables all of this while strictly maintaining employee confidentiality, and is fully compliant with all HIPAA security and administrative protocols governing protected health information (PHI).
“Castlight Action combines and automates three critical activities that have previously been time consuming, highly manual and costly for our customers, if they could even be done,” said Maeve O’Meara, vice president of Product at Castlight Health. “Action has the potential to dramatically increase engagement in benefits and vendor programs, while not adding work to overburdened benefit teams.”
Today, more than 180 companies have selected the Castlight Enterprise Healthcare Management Platform to lower costs, improve outcomes and increase benefit satisfaction. Castlight customers include 10% of Fortune 500 companies, spanning technology, manufacturing, and transportation, as well as government entities. More than 40 benefit programs are integrated with the Castlight platform making it a one-stop-shop for employees to look for benefits information.
Castlight Action is now available for sale.
Castlight Health will be offering presentations of Action at the HR Technology Conference, taking place at Mandalay Bay in Las Vegas, NV from Sunday, October 18 through Wednesday, October 21, 2015. Visit the Castlight Booth #2120 for more information.
About the Castlight Enterprise Healthcare Management Platform
The Castlight Enterprise Healthcare Management Platform is a cloud-based suite of applications that enables employers to manage and optimize their investment in healthcare benefits and empowers employees to improve their healthcare decisions and make better choices.
About Castlight Health
Castlight Health, Inc. (NYSE:CSLT) is a leader in Enterprise Healthcare Management. We believe great healthcare builds great business, and U.S. enterprises can gain control over the $620 billion spent annually on healthcare, transforming a crippling cost into a strategic business advantage. Recognized as a top 2014 software platform by the HR Technology Conference & Exposition, the Castlight Enterprise Healthcare Cloud enables employers to understand and manage their healthcare investments while helping employees make the best possible healthcare decisions. Castlight is a great place to work, honored with a Glassdoor Employees’ Choice award and recognized by Rock Health for Diversity in Leadership. For more information visit www.castlighthealth.com. Follow us on Twitter and LinkedIn and Like us on Facebook. Source: Castlight Health.