Steel Dynamics: Spurred 82% registration among highly-dispersed employees

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Steel Dynamics

Steel Dynamics’ partnership with Castlight has allowed them to provide a simple member experience and build a culture of health and wellness at their 100+ locations across the country.


  • Drive higher quality healthcare at a lower cost.
  • Motivate healthy behavior.
  • Increase wellbeing program utilization.

Key Engagement Strategies

  • Foster strong champions network, with updates on monthly calls and quarterly training for HR teams and onsite nurses.
  • Conduct ongoing promotion to users, including at benefits meetings and in open enrollment trainings.
  • Build local engagement with incentive drawings for registered employees at sites with low registration.
  • Provide medical contribution and sweepstakes incentives for activities including biometrics screenings.




of employees registered



of employees engaged in wellbeing programs



of employees opened a personalized communication



participants in wellbeing programs through
Castlight vs. previous wellbeing vendor

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