Citizens Donates Over a Million Meals to Feeding America While Mobilizing Their Organization to Better Health

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Citizens is an American bank headquartered in Providence, Rhode Island, operating over 1,200 branches in 14 states and the District of Columbia. Core to the heart of Citizens is a commitment to their colleagues’ wellbeing and a dedication to supporting the communities they serve.

Bringing these two values together, Citizens created an organization-wide, wellness-focused initiative that dually activated the philanthropic heart of their workforce leveraging Challenges by Castlight.


  • Encourage physical activity and commitment to colleague wellbeing.
  • Fight hunger nationwide and within their own communities.
  • Connect colleagues across the country and enable everyone to actively participate.

Key Engagement Strategies

  • Design initiative to appeal to different motivators among colleagues—being active, giving back to their community, growing teamwork.
  • Partner with a dynamic and flexible platform that meets all of Citizens’ needs.
  • Connect to corporate culture and annual traditions to build—and sustain—momentum.
  • Gain leadership buy-in.




steps taken in annual Challenge (2020-2022)



meals, via donations to Feeding America

Castlight Challenges was the best fit for us once we discovered how it made this really natural tie-in between colleague wellness and our philanthropic goals.

Benefits Team

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