Citizens is an American bank headquartered in Providence, Rhode Island, operating over 1,200 branches in 14 states and the District of Columbia. Core to the heart of Citizens is a commitment to their colleagues’ wellbeing and a dedication to supporting the communities they serve.
Bringing these two values together, Citizens created an organization-wide, wellness-focused initiative that dually activated the philanthropic heart of their workforce leveraging Challenges by Castlight.
- Encourage physical activity and commitment to colleague wellbeing.
- Fight hunger nationwide and within their own communities.
- Connect colleagues across the country and enable everyone to actively participate.
Key Engagement Strategies
- Design initiative to appeal to different motivators among colleagues—being active, giving back to their community, growing teamwork.
- Partner with a dynamic and flexible platform that meets all of Citizens’ needs.
- Connect to corporate culture and annual traditions to build—and sustain—momentum.
- Gain leadership buy-in.
steps taken in annual Challenge (2020-2022)
meals, via donations to Feeding America
Castlight Challenges was the best fit for us once we discovered how it made this really natural tie-in between colleague wellness and our philanthropic goals.