As consumers, we use platforms every day. The iPhone is a platform for mobile apps. The Internet is a platform for websites. Platforms create tools more valuable than the sum of their parts by bringing together distinct applications, user experiences, and data all into one place.
In the Enterprise, platforms have become business-critical. For example, CRM platforms such as Salesforce.com have unlocked enormous value for sales teams, both by improving productivity and by integrating with external app ecosystems. Similar stories can be told for finance, marketing, and more. Benefits departments, however, have historically lacked platform solutions specifically tailored to their needs.
The Fragmented Health Benefits Ecosystem
Over the past decade, health benefits leaders have observed a new wave of healthcare tools, apps, and technology-enabled services. These have taken aim at cost drivers such as ER visits, price variation, and obesity. Yet, while a thriving ecosystem of enterprise health benefits tools sounds like a great thing, for many companies it has been a source of aggravation. Benefit leaders face administrative and technical challenges in vendor management, and employees are experiencing an uncoordinated onslaught of user interfaces, logins, and email reminders.
The Enterprise Health Benefits Platform
An enterprise health benefits platform brings order to this challenging environment. It succeeds, as all platforms do, by delivering on the 3 key platform elements: modularity, a seamless user experience, and synthesis of data into insights.
- Modularity. An enterprise health benefits platform allows different programs and vendors to be swapped in and out easily. For HR, this makes it easy to change tactics as you observe what’s working and what’s not. In addition, distinct features can be combined in unique ways to meet the needs of your specific population.
- Seamless User Experience. An enterprise health benefits platform creates a one-stop-shop for employees to access their health programs, tools, and services. Moreover, when combined with engaging design, game mechanics, and financial incentives, the experience is not only seamless, but addictive.
- Insights from Data. Since data is organized in one central hub, an enterprise health benefits platform synthesizes disparate information in more powerful ways than ever before. For example, benefits leaders can look across an entire portfolio of point solutions to gain insights on key performance metrics such as employee participation, engagement, and cost-effectiveness, and see how they compare from program to program.
Are you seeing the level of employee engagement and ROI you’d hoped for out of your health benefits point solutions? Take a look at Jiff, and see how easy it is to create an experience that both you and your employees will love.